marketing targeted at today’s youth is so strange because like, they’ve picked up on certain things, but they can’t string the parts together in a cohesive way. It’s like one of those shitpost generators. I mean, yeah, they understand that reaction gifs are a thing, and they understand that emojis are a thing, and they understand that tyler oakley is a thing. but they can’t drive the point home. that is not a proper reaction to finding the right emoji. it doesn’t make sense. they’re trying, really hard, but the nuances of internet youth culture still manage to escape their corporate grasp
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